You have hit the nail on the head. The issue is not the razzle dazzle of a “start-up. It is all about building a sustainable, successful enterprise. It is said that getting your face on a magazine cover can be the worst thing that happens to your business. It is easy to start believing in your own hype.

This is not intuitive to an early stage entrepreneur and they need the wise counsel of an experienced Mentor. Unfortunately, the investor set may not be able to provide that because they want to accelaerate the growth to get their money out faster. We all know what happens to a bullock cart when it is driven at the speed of a race car- it crashes!